Sellers Trust
Prestige Auction
"Your Marketing Efforts have brought more people to our home in the past two weeks than we have talked to during the past two and a half years."
Stop Waiting.
Sell with Certainty.
The auction method is the most powerful way to sell a luxury home, ranch, or unique property. Most sellers have no idea it exists. No negotiations. No contingencies. A date-certain close in 30 days.
- Works for any stage, listed, stale, or off-market
- Learn what auctions are and why they work
- Leave with one clear next step
- 20+ years of auction expertise
🔒 Janelle's calendar updates in real time. No commitment required.
This Isn't a Fire Sale.
It's the Smartest Way to Sell.
Auction carries an outdated stigma, one that hasn't been true for decades. Here's what the method actually delivers for today's sellers.
Contrary to the outdated "fire-sale" concept, auction represents a positive and informed business decision where qualified buyers compete equally in their own best interest. The seller has the opportunity to obtain not only a willing buyer, but the best of all willing buyers. Someone who has been stimulated by a desire for your specific property and actively competes to obtain it.
Prestige believes that a properly marketed, professionally conducted, public auction will produce a fair market sale price. Every bidder is afforded an equal opportunity to make their last and best bid: the ultimate appraisal of true market value. No other method of sale can produce comparable urgency and competition.
Our targeted marketing campaign gets your property in front of qualified buyers who aren't searching the MLS. We pre-qualify every interested buyer before auction day. The result: real buyers competing for your property on a defined date, not an endless waiting game.
The world's finest cars, art, and luxury items are sold at auction. Why not real estate? The same principles that drive record prices at Christie's and Barrett-Jackson apply to your home: qualified buyers, a defined date, and competitive urgency.
Watch: How the Prestige Auction Method Works
Sellers Who Choose Auction
Auction is a powerful tool for many types of sellers and properties. The world's finest cars, art, and luxury items are sold at auction, so why not real estate? Here are some of the sellers who have discovered the difference it makes.
Luxury & Unique Properties
Mountain homes, custom architecture, trophy estates, properties with no real comparables that traditional pricing struggles to value fairly.
Ranches & Agricultural Land
Working ranches, large-acreage land, and rural properties across Colorado and Kansas where the right buyer pool is national, not local.
Sellers With a Deadline
Relocating, estate settlement, divorce, probate, or simply ready to move on. Auction delivers a defined close date, not a vague "when the right buyer comes along."
Listings That Have Been Sitting
If your property has been on the market 90+ days, the traditional method has spoken. Auction resets the narrative and brings urgency back to your sale.
Working With a Broker
Your broker can partner with Prestige directly. You keep your existing relationship: your agent stays in the deal, you stay protected, and Prestige handles the auction campaign.
Exploring Your Options
Not sure yet? That's exactly what Janelle's 15-minute call is for. She'll give you an honest read on whether auction is the right move. No pressure, no obligation.
10 Reasons Sellers Choose Auction Over Waiting
Built around the seller's timeline and best outcome. Every advantage below is built into the process, not an add-on.
Buyers Compete for Your Property. You Don't Negotiate Down.
The auction format inverts the traditional dynamic. Instead of you countering every lowball offer, qualified buyers compete against each other, driving the price up.
A Date-Certain Sale. You Control the Timeline.
You set the auction date. That single defined deadline creates urgency the traditional market can't manufacture. Plan your next move with confidence.
No Contingencies. Closings That Actually Close.
No financing contingencies. No appraisal objections. No "we changed our minds." Winning bidders come prepared to buy, and contracts close in 30 days or less.
Pre-Qualified Buyers. Everyone is Ready on Auction Day.
Our team pre-qualifies all interested buyers before they ever walk through your door. No tire-kickers, no time-wasters. Every bidder on auction day is a real buyer.
A Full Marketing Campaign Behind Your Property
Targeted advertising, professional photography and video, broker outreach, and our nationwide buyer database. We get your property in front of buyers who aren't searching the MLS.
Buyers Pay Commission, Title and Closing Fees
Prestige is compensated through a buyer's premium paid by the winning bidder. This structure means the auction cost doesn't erode your proceeds the way traditional commission structures can.
Eliminate Endless Showings and Negotiations
No more 47 Saturday showings, no more back-and-forth on inspection items. One consolidated event, pre-qualified buyers, one clean transaction.
Reduced Carrying Costs
Every month your property sits, you're paying taxes, insurance, maintenance, and HOA fees. A 30-day auction timeline stops the bleeding and puts capital back to work faster.
True Fair Market Value, Determined by the Market
Auction produces the ultimate appraisal of value: what a fully informed, motivated buyer will actually pay on a specific date. No guessing at list price, no second-guessing the market.
Your Listing Stands Out. Urgency Works for You.
A time-defined sale date focuses buyer attention on your property in a way a static MLS listing never will. Urgency is a feature, not a weakness.
From First Call to Closing Day
The auction process is simpler than you think. Here's exactly what happens from your first conversation with Janelle to the day you close.
15-Minute Strategy Call With Janelle
Tell us about your property. Janelle gives you a straight answer: is auction the right move, and why? You walk away with clarity before signing anything.
Property Review & Auction Agreement
If auction is the right fit, we review your property in detail, condition, market position, timing, and reserve strategy, and we formalize the partnership. No surprises.
The Marketing Campaign Runs
Professional photography and video, targeted digital advertising, broker outreach, and our nationwide buyer database all go to work on your property. We bring buyers who aren't looking on the MLS.
Pre-Qualified Buyers Compete
Every bidder arrives having done their due diligence, completed their financing arrangements, and attended a preview. The only competition left is price. Bidding closes, you accept the winning bid, and the contract is signed.
Date-Certain Close
No contingencies, no renegotiation, no cold feet. The sale closes within 30 days of auction day. Your proceeds are in hand, and you're free to move on.
Traditional Listing vs. The Prestige Way
Same property. Same goal. Two completely different experiences, two very different outcomes.
- List → wait → reduce price → wait some more
- Negotiate against every offer that comes in
- Financing, inspection & appraisal contingencies
- Endless unscheduled showings
- Commission erodes with every price cut
- Time-on-market kills perceived value
- No defined sale date, plan nothing
- Carrying costs compound every month
- 30-day structured campaign with a defined end date
- Buyers compete for your property: price goes up
- No contingencies, clean, date-certain close
- One consolidated event with pre-qualified buyers
- Buyers pay the buyer's premium, not you
- Urgency works for you, not against you
- You set the sale date, plan your next chapter
- Close in 30 days, stop the carrying cost clock
What Most Sellers Get Wrong
About Auction
The biggest barrier to selling at auction is a misconception from decades ago. Here's the truth.
"Auction means I'm desperate, it's a fire sale."
Auction is a deliberate marketing strategy that creates urgency and competition. The world's most exclusive properties, art, wine, real estate, sell at auction specifically because it produces the highest price from the most motivated buyers. Sotheby's runs auctions. So do we.
"I'll get less than my property is worth."
Auction produces true fair market value, what a fully informed, motivated buyer will actually pay on a given date. Pre-qualified buyers competing with each other is the most reliable mechanism for finding your property's ceiling, not its floor.
"Auction is only for distressed properties."
Luxury real estate, mountain estates, working ranches, and unique trophy properties are among the most successful auction categories. Auction shines when a property has no true comparable, which is exactly where traditional pricing breaks down.
"I have to sell no matter what the bids come in at."
Reserve auctions give sellers a defined floor. If bidding does not meet your reserve, you are not obligated to sell. Janelle walks through the reserve strategy on your strategy call so you understand your protection before anything is signed.
Janelle has spent more than two decades building auction services that genuinely serve sellers, not just move inventory. As Past Board Member of the Colorado Auctioneers Association and an active member of the National Auctioneers Association, she has helped hundreds of sellers and brokers navigate the auction process across Colorado, Kansas, and the American West.
When you book a call, you get Janelle directly, not a junior rep reading from a script. She'll tell you straight whether auction is the right move, and what your next step should be regardless of the answer.
Brokers & Sellers Are Already Closing
Across Colorado, Kansas, and the American West, these are the listings other methods couldn't move.
"Janelle gave a number of bullet points that will help agents while preparing a presentation. Playing the auction card in a listing presentation is a good way to win a listing."
Sellers Ask These Questions.
Here Are the Straight Answers.
Book Your Strategy Call with Janelle
Bring the property on your mind. Janelle will give you a straight read in 15 minutes: is auction the right move, what would it look like, and what is your next step, whether that is auction or not.
🔒 Janelle's calendar updates in real time. No pitch, no pressure. Just a frank read on your property and your options.
Copyright @ Prestige Auction 2021 All Rights Reserved
Copyright @ Prestige Auction 2020 All Rights Reserved
